Our
Ambassadors

Michael is a four-time Paralympic gold medallist, multi-Para athletics champion, and TEDx and international guest speaker who will be bringing together celebrities and experts from all over Ireland and the UK.

Tracey Atkinson is a passionate and purposeful voice in the running community. The co-founder of NI Rave Run, with her daughter India, she has built more than just a running movement — she’s created an inclusive, empowering space that encourages people to connect, move, and celebrate every step, regardless of pace or background.

Jonny Steede is a distinguished mountain runner from Ballymena, Northern Ireland, with a competitive career spanning over two decades. He has represented both Northern Ireland and Ireland internationally, and secured the NI Mountain Running Championship in 2014.

Ryan Hand,  Presenter, DJ and Event MC, known from BBC’s The One Show, ITV's Canonball and Q Radio is a keen runner and loves to set himself a challenge! Ryan says "The NI Running Show is going to be amazing!  It's exactly what N. Ireland needs and will be an epic experience for runners and brands alike

Stephen Reid is a filmmaker from Northern Ireland.  He loves running and the outdoors and is passionate about getting people to get out there on an adventre. Wild camping, fast packing, trail running, hiking are all things you can expect to see on his social media channels.

Catherine McLaughlin is the founder of CFIT Coaching and a keynote speaker who has built a thriving community in the Glens of Antrim, online, and in the USA. With over 14 years’ experience as a personal trainer and strength coach, she helps people become Stronger for Life through strength training, sustainable nutrition, and mindset. A former Marketing Manager at BLK BOX, Catherine is StrongFirst certified, Pilates qualified, and passionate about showing runners how to fuel smarter, train stronger, and unlock their full potential.

Erin is a passionate professional triathlete with a decade of experience competing and pushing to the limits since 2016.  With youth and determination, she says success comes from discipline, focus, and the courage to grow through every challenge. 

Erin's goal is to share her journey in a way that inspires others to chase their goals and go the distance.

Megan is an ultrarunner, 2 x Ironman athlete and competed at the Ironman World Championships in Kona, Hawaii. Having grown a 60,000+ strong community from the ground up, she uses her platform to inspire others to move their body to move their mind. Megan is the founder of Evolve by Megan and is a UESCA certified running coach. She is currently studying a Masters in Sport and Exercise Psychology. Alongside this she's training for the London marathon 2026.

I’m a mountain runner from Dromara in County Down, living on the slopes of Slieve Croob outside the village. I run professionally for New Balance after coming from a showjumping and cycling background, specialising in uphill only and vertical kilometre races.

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